Vision Guides Production
Client
InVideo
Year
2026
Category
Short Film
This short film, titled Mercy was born as a raw and honest reflection of what the city of Philadelphia, PA is currently facing.
Produced by: Abad Smill
Vision & Edited by: Abad Smill
Client
Hot Hands
Year
2025
Category
Commercial
Developed in mid-2025, at a time when AI tools had not yet defined creative production.
The vision came from the brand; creative direction, execution, and narrative coherence were our responsibility. The project was delivered in two versions 16s and 6s reaching over 31 million views on YouTube.
Produced by: Abad Smill,
Vision & Edited by: Rich Media Play.
Client
JMelo Ellis
Year
2025
Category
Commercial
This is the official commercial for the footwear brand Perzeveranza, created by renowned designer Jonathan Melo Ellis.
Produced by: Abad Smill
Vision & Editing: Abad Smill
Category
Commercial
Client
Feel AI
Year
2025
This project embodies excellence in creative direction, audiovisual production, and brand strategy. From concept to execution, every detail was designed to create a genuine connection with the viewer. More than a product, we showcased an experience, an emotion that lingers.
Produced by: Raul Rodriguez
Vision & Editing: Raul Rodriguez
At Microsoft Garage NYC, this Fashion Show was recognized as the overall winner across all four categories of the Sustainable Fashion GenJam, a creative challenge that blends artificial intelligence, conscious design, and climate innovation.
Awarded Categories:
• Most Inspiring Design
• Best Material Innovation
• Most Climate-Positive
• People’s Choice
Produced by: Abad Smill
Vision & Edited by: Pilar Burgos & Abad Smill
Immersed in a world of calm and strength, the protagonist embraces nature as one embraces their origin. This video is a visual metaphor for returning to essence, merging with what is raw, real, and beautiful. Every texture, every gesture serves an emotion beyond words.
Produced by: Raul Rodriguez
Vision & Editing: Raul Rodriguez
Client
Singland Fest
Year
2025
Category
Commercial
Category
Award Winning
Client
Microsoft
Year
2025
Category
Commercial
Client
Feel AI
Year
2025
I directed the official commercial for Singland Festival 2025, Singapore’s largest indoor New Year celebration, held at the Marina Bay Sands Expo & Convention Centre.
The event took place from December 31, 2025 to January 3, 2026, featuring international artists such as Rain, Terry Lin, Henry Lau, and NE‑YO.
Produced & Edited by: Abad Smill & Pilar Burgos
Vision: Client
Category
Trailer
Client
None
Year
2025
This is the official trailer of NAMAR ATAR, an AI-produced film. In a future where cities became laboratories and humanity was turned into machines, only one choice remains: obey or resist.
Produced by: Abad Smill
Vision & Editing: Abad Smill
Category
Commercial
Client
Feel AI
Year
2025
This piece captures powerful stillness surrounded by life; the protagonist meets us with a gaze that needs no words. This visual portrait celebrates unfiltered beauty, the power of presence, and pure connection.
Produced by: Raul Rodriguez
Vision & Editing: Raul Rodriguez
Category
Commercial
Client
Feel AI
Year
2025
This piece merges avant-garde fashion with visual art to convey strength, identity, and evolution. Every element, from the texture of the dress to the composition of the environment, has been crafted to evoke impact.
Produced by: Raul Rodriguez
Vision & Editing: Raul Rodriguez
